Professional Wine Competition
Congratulations to our Sweepstakes Winners!
Breathless Sparkling Wines, Bucher Wines and Raymond Burr Vineyards
Professional Wine Coordinator
Sheila Quince
About Sheila
For Sheila Quince who grew up showing livestock and judging poultry in FFA and 4-H programs in Sonoma County, it’s not at all surprising she has enjoyed a 30-plus year career working for the Sonoma County Fairs.
“I love the Harvest Fair so much—I feel like it’s my baby that I have been watching grow and mature for all of these years”, laughs Sheila who technically retired from her full-time position in 2011, but returns every year to oversee the important wine judging coordination for the Grand Tasting event.
Sheila was born in San Francisco and in the late 1960’s her family moved to a small ranch in Sonoma County. At Santa Rosa High School she got involved with the Future Farmers of America (FFA) and began showing livestock. She credits FFA for teaching her invaluable skills and public speaking abilities that would lead her to becoming a finalist and ultimately winning a poultry judging state finals competition that led to her representing California at the National Convention in Kansas City, MO.
After graduating high school, Sheila went on to Santa Rosa Junior College and then to CSU Fresno where she earned a degree in Animal Science. While at both she joined the dairy cattle judging team and competed at both the state and national levels for 4 years. She landed her first job back in Santa Rosa at Sonoma County Farm Supply. She also got married in 1980.
It was J Wesley Jamison aka Mr. J., longtime retired ag teacher who first suggested that Sheila speak to Saralee McClelland Kunde about potential career opportunities at the fair. Sheila describes being hired on the spot as a temp in 1982, and as the saying goes—the rest is history.
Sheila’s work was centered around exhibits for both the Sonoma County Fair and the Harvest Fair. After five years, Saralee left her position, and Sheila took over as Premium and Exhibit Coordinator for both fairs managing the many exhibits that included everything from a livestock area showcasing cattle, sheep, pigs, goats, horses, poultry, and rabbits to adult and junior exhibits of arts & crafts, artwork, floriculture & the professional gardens. She also oversaw the fair’s junior livestock auction that each year sold over 1,000 animals raised by 4-H and FFA youth.
Eventually Sheila would shift her focus to the ever-growing professional wine competition. Even in 1999 there were 650 wines submitted for the competition. Today, the number has grown to 973 entries from 126 wineries entered this year.
Sheila can’t hide her deep sense of gratitude and dedication for an event she has presided over for more than 30 years, “The team, the office – everybody is a key part of the wine competition—the whole event makes me so proud and the fact we are still going strong with a robust competition speaks to the caliber of the event”, says Sheila. She also credits the Wine Judging Coordinator, Bob Fraser for his professional expertise, and readily admits the competition could not exist without the dedicated group of 40 volunteers aka the “Back Room Staff” who show up every year to pour countless glasses of wine for the judges.
Even though she has been retired for over 10 years and has a family including two adult children with families including two grandchildren, it seems highly unlikely Sheila has any plans for a final farewell toast anytime soon.
Judging Coordinator
Debra Del Fiorentino
About Debra
Born and raised in San Francisco, Del Fiorentino began her journey into the world of food and wine with Vita Buona (“To the Good Life”), a gourmet grocery store, in Marin County. Before long, that business shifted to The Big Event, a catering and event production company. It was around this time she started studying wine. She pursued her interest by attending the CIA’s Wine Program in St. Helena, Calif. She is now a WSET Level 3 sommelier designation, a certified specialist of wine (CSW) and a certified wine professional (CWP). In 2012, she founded Wine & Spirit Competitions Management & Production, which today owns and operates 14 competitions across the wine and spirits spectrum and is widely acknowledged to be a principled, top-notch operation. Its competitions include The Press Democrat North Coast Wine Challenge, Harvest Challenge, East Meets West, International Women’s Wine Competition, International Women’s Spirits Competition, Experience Rosé, International Craft Distillers Spirits Competition, Los Angeles Invitational Wine and Spirits Challenge, Sunset International Wine Competition and Sunset International Spirits Competition.
Introducing our Professional 2026 Judges
The choice of judges for the Sonoma County Harvest Fair Professional Wine competition is a critical step in creating a well-balanced panel of experts that will award Best of Class, Gold, Silver and Bronze medals to the over 1,000 wines that will be entered into the competition this year. Harvest Fair strives to recruit a wide range of experts. These include educators, trade, media and professionals in the hospitality industry. Our outreach will extend to include young wine professional influencers this year!
Dan Berger, Wine Writer, Santa Rosa, CA
Dan Berger began writing about wine in 1976 and his column has been syndicated nationally by Creators Syndicate to newspapers around the world. He contributes articles to Gourmet magazine, Wine Press Northwest, Decanter Magazine in London; the California Grapevine and writes for many trade journals and websites including Cheers, AppellationAmerica.com, and Beverage Dynamics. Mr. Berger also is a speaker on wine at numerous international major events. He speaks at trade convocations, such as Terroir 2000, 2001, and 2002 and at the UC-Davis School of Enology and Viticulture. He also teaches wine courses at Sonoma State University and at Santa Rosa Junior College. Dan’s first wine articles were for Associated Press, where he worked as a reporter and sports writer. His first regular wine column appeared in 1977 in the Los Angeles Herald Examiner. In 1979, he joined the staff of the San Diego Union, where his wine columns ran twice weekly and were syndicated nationally by Copley News Service. He also reviewed restaurants for San Diego Home/Garden magazine for six years. In 1986, Dan moved to Sonoma County where he became Business Editor and wine columnist for the Santa Rosa Press Democrat; The New York Times Syndicate carried his wine column nationally. In 1988, he joined the staff of the Los Angeles Times as full time wine columnist and reporter. The Los Angeles Times Washington Post wire carried his column nationally. He left the Times in 1996 to publish Dan Berger’s Vintage Experiences, a weekly newsletter on wine and food.
Sarah Doyle - Wine Reporter, The Press Democrat, Santa Rosa, CA
Wine Reporter, The Press Democrat and Sonoma Magazine
Over the past 20+ years, Sarah has written about wine, spirits, and food for over 50 publications, including the New York Times, the Washington Post, the Boston Globe, Wine Enthusiast, Wine & Spirits, Gourmet, Saveur, Bon Appetit, Food & Wine, Whisky Advocate, Forbes, Robb Report, and many others.
Sarah joined the wine industry in 2006 when the stars aligned and she scored a job as a tasting room host at Tablas Creek winery in Paso Robles, Calif. From there, she went on to work for many wineries on the Central Coast and in Sonoma County in roles that ranged from communications, marketing, public relations, social media, DTC sales, tasting room management, and wine production, among others.
Sarah has completed three harvest internships and has taken advanced college courses on enology, viticulture, wine chemistry, sustainable/organic winegrowing, and more. In 2018, she earned her Wine & Spirits Education Trust (WSET) Level 3 Award in Wine.
A former chef and recipe developer for print media, Sarah is a graduate of the professional culinary training program at the Natural Gourmet Institute for Health and Culinary Arts in New York City. She’s also highly versed in the art and production of Scotch whisky and a graduate of Bruichladdich Distillery’s Malt Whisky Academy on Scotland’s Isle of Islay.
Sarah lives in Sonoma County with her husband, Andy, and her three wiener dogs: Ramsay, Minnie, and Sophie Francine.
Barry Herbst - Wine Director, Bottle Barn, Santa Rosa, CA
Wine Category Manager, Bottle Barn
Barry has more than three decades of experience in the wine industry, ranging from sommelier and wine shop owner to high-level retail and private cellar acquisitions. He was raised in Southern California, where he earned his stripes in some of LA’s most celebrated restaurants, among them Chinois on Main and Osteria Angelini. Most recently, Barry was General Manager of the Rare Wine Company in Sonoma, as well as working with Soutirage and Bounty Hunter Rare Wine & Spirits in Napa Valley. Currently, he is the wine buyer for Bottle Barn in Santa Rosa, CA, a 15,000 square foot superstore and arguably has the largest and finest selection of fine wines north of San Francisco. Barry blames a bottle of 1980 Jayer Vosne-Romanée Cros Parantoux for having sent him down the rabbit hole many years ago. Today, he lives in Petaluma, CA with his wife, two children and Australian Shepherd, Elvis, to whom he happily dedicates every spare moment outside of work.
Jennifer "JB" Grace, Sommelier & President, Luxury Wine Partners, Petaluma, CA
Jennifer Grace is a Sommelier and wine professional; with over 20 years of wine industry experience. Her talents include wine marketing, sales, public relations, and most recently adding assistant winemaker to her diverse repertoire.
Ambitious by nature, Jennifer has held several executive roles with the likes of famed importer, Wilson Daniels, specializing in French and Italian wines, based in St. Helena, California, Sonoma County-based Jackson Family Wines. In 2017, Jennifer was tapped by Donald Patz (formerly Patz & Hall) to join his new company, The Donald Patz Wine Group. As Vice President, Sales, and Marketing she launched the route-to-market by establishing national sales and distributor partnerships along with branding for three new wineries — Maritana Vineyards (Russian River), Secret Door Winery (Napa), and Terminim Wines (a collaboration with Francois Villard, Rhone Valley and Mendocino).
Jennifer’s new project, Luxury Wine Partners is a venture that focuses on winery clients who are looking for a personal and growth-centered approach. It is a full-service agency based in Sonoma, Napa and Marin concentrating on brand marketing, sales execution, DTC, strategic public relations, and digital communications.
Jennifer enjoys living in Petaluma, California with her husband Sean. They have three beautiful children —Hana, Michael, and Morgan— all living nearby. This adventurous and spontaneous duo enjoy making wine, visiting wineries, the food scene, traveling (at a moment’s notice), volunteering, and supporting local business whenever possible.
Josh Kirchhoff, Corporate Wine/Liquor Coordinator, Oliver’s Markets, Santa Rosa, CA
Josh recently joined the team at Oliver’s Markets as their Corporate Wine/Liquor Coordinator. Josh’s career includes extensive relations with domestic and global wineries, distributors, and importers. He was also Oliver’s Montecito Wine Manager 2015-2019. Josh returned to Oliver’s as Corporate Wine & Liquor Coordinator in July 2023. He earned an MBA in Wine Business (SSU) and is a Certified Sommelier (Court of Master Sommeliers) and Certified Specialist of Wine (Society of Wine Educators).
Ellen Landis, Sommelier & Wine Writer - Ellen on Wine, St.Petersburg, FL
Ellen is a Certified Sommelier, wine writer, and frequent judge at prominent regional, national, and international wine competitions. She contributes regularly to the Great Northwest Wine magazine, and for several years has researched and contributed to Slow Wine Guide USA, a guide to wines from producers in California, New York, Oregon and Washington that use greener farming practices. She hosts and participates in numerous blind tastings and various wine events as a moderator, speaker, and panelist.
For several years, Ellen served as Sommelier at the Ritz Carlton in Half Moon Bay. She was Wine Director and Sommelier for 20 years at Landis Shores Oceanfront Inn on Miramar Beach, which she built and co-owned with her husband Ken Landis, who is himself a frequent wine judge, and former chef at Landis Shores. Landis Shores was named one of the top 15 Inns for Wine Connoisseurs in North America and achieved great acclaim and numerous awards. They sold the inn in 2015 to allow Ellen to focus more time on the world of wine. She and Ken still think about the many wonderful and loyal guests who stayed with us over the years, many of whom became friends.
She has visited wine regions throughout the world including France (Bordeaux, Champagne, Burgundy, Rhone), Italy (Tuscany), Spain (Priorat, Tenerife), Portugal, South America (Chile, Argentina, Uruguay), Australia, New Zealand, South Africa, and of course, North America (California, Washington, Oregon, Idaho, Michigan, New York, Virginia, Ohio, New Mexico, Pennsylvania, Arizona, Hawaii and Canada).
Liz Thach, Master of Wine, President of Wine Market Council, Penngrove, CA
Dr. Liz Thach, MW is a Professor, Wine Writer and Consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. As one of the nation’s leading wine experts, she also serves as President of the Wine Market Council – a non-profit firm that provides research on U.S. wine consumer behaviors and attitudes. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 75 countries. She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. She frequently publishes in Forbes, Wine Business Monthly, Wine Spectator, and The Somm Journal, amongst others. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain. In addition, she teaches wine classes at Stanford Continuing Education and Sonoma State University, as well as working as a consultant and wine judge. Liz obtained the distinction of Master of Wine (MW) in May of 2011, becoming the first female MW from California.
Larry Van Aalst, Retired Sommelier, Radio Talkshow Host, Rohnert Park, CA
The Equus Restaurant wine list was judged “Best of Show” in the 1995 and 1998 Sonoma County Harvest Fair. The gallery of Sonoma County wines, nearly 300 bottles hand-picked by their winemakers, sets the tone–wine country splendor in a classic setting. Larry Van Aalst, Equus Sommelier, has been selecting wines for Equus for over a decade. Larry has been judging at the Cloverdale Citrus Fair/San Francisco Chronicle Wine Competition for over a decade likewise, an opportunity for Larry to keep abreast of fine wines from California.
Traci Dutton, Culinary Institute of America, Greystone
Traci Dutton is a sommelier, a wine judge, and the manager of public wine and beverage studies at The Culinary Institute of America at Greystone. She joined the CIA in 1998 as beverage manager and sommelier for the college’s Wine Spectator Greystone Restaurant. Over the course of more than 30 years in the wine world, Traci has worked in high-end establishments such as Montrachet, The Striped Bass, and 231 Ellsworth, and has served luminaries as varied as Oprah Winfrey, Kevin Bacon, and Paul Bocuse. She has studied and tasted great wines at vineyards around the world, from Portugal and Austria to Argentina and the United States. Her writing on wines and beverages has appeared in Kitchen & Cook, the St. Helena Star, iSanté.com, and many other publications. In 2011, she was named one of the top wine country sommeliers by Tasting Panel magazine. (Napa Valley, CA)
The Sonoma County Harvest Fair Board has created Digital Medals that you can download and use to promote your award winners on your website and social media!
Click Below for a link to the Digital Medals.
Sweepstakes White
Hanna Winery & Vineyards
2023 Sauvignon Blanc
Russian River Valley
Winemaker: Jeff Hinchliffe
“Sweet citrus; quince; crystalized ginger.
Notes of lemongrass. Acidity carries the length.”



